Whiskymessen: Recap of the largest Whisky Festival in Denmark 2017

I had been looking forward to joining in on ‘Whiskymessen 2017′, which held place at a large sports arena in the city Kolding in Denmark.

Whiskymessen started in 2001 and has been growing in popularity ever since, being held once a year. Unfortunately, whisky festivals are a bit rare in Denmark but at least this one is a whopper with thousands of people attending and a vast amount of delicious scotch single malts.

As it is custom at these kinds of events, bagpipers are present whether you like it or not. Even heard a young guy’s ring tone set as a bagpipe tune for the occasion – to his friends’ dismay. 

And as you would also guess, the event is predominantly visited by men from their 40ies and up, although several guys in their early twenties ran around with a keen eye for the free stuff. Later, when I was leaving by train, a saw a few throwing up with their heads hanging down, sitting on a bench at the train station. Poor guys – not trained enough in holding their liquor.

Of course, everyone was handed out a Glencairne glass and normally the free samples was stuff like Jamesons, Red Label or other blends and non age statement-whiskies. Most samples are in the $2-4 range but saw a few old whiskies priced at $40 per 2 centilitre sample which is a little less than an ounce.

Unlike far the most people there, I was personally planning to get a lot of samples home for a tasting, rather than drink them at the spot. Usually not a problem regarding the etiquette when you pay for the samples – but to fill the last empty bottle, I asked for a free Bruichladdich that the woman at the stand gave me a “Are you gonna sell that?!” and only poured a few drops.

The development of Danish whisky is definitely progressing, although Sweden has been at it for a longer time than us Danes.

The most famous distillery is without a doubt Stauning Danish Whisky that received about $100 million in investments from Diageo to upscale their production. This happened shortly after the man behind the yearly ‘Whisky Bible’ Jim Murray rated several of their whiskies impressively high.

I’ll be tasting three of their whiskies later on and will be looking forward to the see what the buzz is about.

As I already tasted other both Danish and Swedish whiskies, I expect to encounter some terroir that was obviously different than what you’ll ever find in traditional scotch. Very exited about that!

The first ones to ever produce whisky in Denmark was the micro brewery Braunstein.  I’ll be looking forward to taste their stuff as well.

My main concern with the Danish whiskies are their enormously high prices due to a much higher demand than the supply.

That means you’ll stand a much better chance having a wee taste at a whisky festival unless you are ready to pay an amount equal to a 30 year old single malt scotch for a 3 year old Danish single malt. Let’s see what happens, when they upscale their activities.


Also read Scapa Skiren The Orcadian NAS 40% whisky review or Whisky flavors: How does whisky taste like?

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